História do Google

História do Google

Por Luísa Barwinski
Terça-Feira, 23 de Junho de 2009

Em pouco mais de dez anos a ideia de dois jovens universitários se transforma em um dos empreendimentos mais rentáveis da vida digital.

Serviços online, redes sociais, sistema de anúncios e uma centena de outras funções e possibilidades. Todas elas foram originadas por dois rapazes que cursavam a Universidade de Stanford. Larry Page e Sergey Brin começam a discutir ideias e chegam à conclusão de que a busca por informações poderia a ajudar a organizar as páginas. E como todo bom universitário, os recursos para a estruturação de qualquer negócio não eram lá muito grandes.

Por isso, o BackRub – o avô do Google que conhecemos hoje – teve seu ponta pé inicial em 1996 a partir de computadores compatíveis com a renda dos dois rapazes. Até então, a Internet não possuía ferramentas tão eficazes para a localização de conteúdos a partir de palavras chave. Dois anos depois, tudo já corria muito bem para Page e Brin. Nessa época o site já se chamava Google.

Mas de onde vem esse nome?
De acordo com as informações do site oficial do buscador, um “Googol” corresponde a um termo da matemática que designa um número 1 seguido de 100 zeros. Pode-se ver uma boa representação disso no rodapé das páginas de busca do Google. O marcador de páginas de resultados consiste em um “G” com vários “o”, de modo que a busca fique organizada.

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Does Microsoft's Bing have Google running scared?

June 14, 2009 10:35 AM PDT

Does Microsoft's Bing have Google running scared?

by Steven Musil

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Microsoft may have developed a contender that threatens Google's Web search dominance.

In a story headlined "Fear grips Google," the New York Post reports that the launch of Microsoft's Bing search engine has so upset Google co-founder Sergey Brin that he has top engineers working on "urgent upgrades" to Google's service. Brin is said to be leading a team to determine how Microsoft's search algorithm differs from the closely guarded one Google employs. The tabloid also notes that it's rare for Google's co-founders to have such a hands-on involvement in the company's daily operations.

"New search engines have come and gone in the past 10 years, but Bing seems to be of particular interest to Sergey," an anonymous source described as an "insider" told the newspaper.

A Google representative declined to comment on the level of Brin's involvement but did tell the newspaper that the company always has a team working to improve search.

Microsoft, which launched Bing earlier this month as an upgrade to its default search engine, is reportedly spending $80 million to $100 million in an ad blitz to tout its latest search effort. Google, meanwhile, spent just $25 million in total on advertising last year, according to an AdAge report.

Bing's launch bumped Microsoft's search share up to 11.1 percent last week from 9.1 percent the prior week, according to numbers released by market researcher ComScore.

However, that initial increase didn't seem to impress Google CEO Eric Schmidt, who was pretty tight-lipped when queried about Bing's arrival.

"It's not the first entry for Microsoft," Schmidt said Tuesday in an interview with Fox Business Network. "They do this about once a year."

Google Chief Financial Officer Patrick Pichette said Tuesday that the company planned to hold a "review...on it with the executive committee."

Although Microsoft has a long way to go before it makes a dent in Google's business, Bing may end up being the only true alternative to Google in a few years if Yahoo decides to stop competing in the search market.

Beyond Google: StumbleUpon & "Social Search"

Beyond Google: StumbleUpon & "Social Search": "In a podcast I was listening to last week, legendary Web guru, Seth Godin, the author of ' Cow,' 'Small is the New Big,' and his new New York Times bestseller, 'The Dip,' made a fascinating and I believe, brilliant, observation.
When asked what companies he thought might be the next big thing beyond Google, Godin answered: 'StumbleUpon: it is social search and it's revolutionizing how we find things on the Web.'
Using search engines to locate relevant content typically means hunting through pages of results. Rather than searching for quality web sites, StumbleUpon members are taken directly to web sites matching their personal interests and preferences."